Marketers from Unilever and State Farm Gear Up for NBCUniversal’s BravoCon
The 2023 edition of BravoCon, NBCUniversal’s fan convention for reality TV enthusiasts, is set to showcase notable contributions from major brands like Unilever and State Farm. Scheduled for November 14-16 at Caesars Forum in Las Vegas, this year’s event, which skipped a year, marks a significant return with 22 brand sponsors aiming to enhance consumer engagement.
According to NBCUniversal, participating brands experienced double-digit increases in brand recall, purchase intent, and emotional connection at previous conventions. Unilever will prominently feature five of its brands—Dove, Nexxus, Shea Moisture, Tresemmé, and Vaseline—through interactive stations and a captivating ad campaign starring Bravolebrities kicking off their BravoCon journey.
State Farm will also make its mark as a presenting sponsor for the fourth time, replicating the "Bravohood" experience that immerses fans in the personalities of popular reality stars and facilitates live interactions, thereby reinforcing consumer connections.
Key Highlights:
- Engagement Metrics: Brands at BravoCon typically see notable increases in consumer recall and intent.
- Innovative Marketing: Unilever is adopting a "culture to cart" approach, seamlessly integrating its products into cultural moments.
- Fandom Focus: Both brands capitalize on consumer fandom to create authentic marketing experiences, positioning themselves within the narrative of popular shows.
With a fine balance between entertainment and commerce, BravoCon serves as a powerful platform for brands to connect with audiences who are deeply invested in the reality TV culture, as highlighted by NBCUniversal’s ongoing efforts to enhance viewer experiences across various engagements.
