Affinity Revolutionizes Creative Design with Lifetime Free Services
Affinity has made headlines in the creative community by announcing that its app will be available for free indefinitely, achieving over one million downloads in a short span since the announcement. This initiative combines three popular applications—Designer, Photo, and Publisher—into a single, user-friendly platform. Creatives can now access a powerful design tool at no cost, raising a crucial question: how is this sustainable?
In response, Affinity has released a detailed video outlining their approach. Cameron Adams, co-founder and CPO of Canva, addresses the skepticism surrounding this offer, stating, “There is no catch. We don’t sell your data, we don’t train AI features on your files, and we don’t monetize your creativity.” This commitment ensures that users retain complete ownership of their work.
Key highlights from the announcement include:
– The Affinity app will remain free for all users, promising no hidden fees or subscriptions.
– Canva Premium members will gain access to exclusive features in Affinity, fostering professional growth for designers.
– Affinity aims to redefine industry standards by prioritizing creative freedom over traditional gatekeeping.
Adams emphasizes that this initiative is not merely a marketing strategy but a sustainable model aimed at promoting generosity within the creative sphere. This move has been particularly welcomed by critics who feared potential restrictions after Canva’s acquisition of Affinity. By stepping away from the typical subscription model, Affinity reinforces its position as a formidable player in the graphic design and digital art software market, potentially reshaping the landscape of creative tools for years to come.
