Best Buy Partners with Influencers and Sports Stars for Holiday Gift Campaign
Tech retailer Best Buy has unveiled a dynamic holiday marketing initiative, leveraging over 200 influencers to inspire gift-giving this season. Announced on November 3, the campaign also marks the debut of creator-integrated ads on Connected TV (CTV), featuring the brand’s holographic spokesperson, Gram, across diverse platforms.
The strategy includes collaborations with notable creators such as Andrew Rea from “Binging With Babish” and the popular YouTube talk show “Hot Ones,” aiming to connect with consumers through engaging content. Influencers will curate personalized storefronts to showcase their favorite tech products, which can be accessed via Best Buy’s Gift Center landing page.
The campaign is set to run across multiple channels, including digital and social media, with targeted advertisements scheduled during 30 NFL games, including a special focus on Thanksgiving and Christmas Day matchups streamed on Netflix. By integrating creator partnerships into their CTV ads, Best Buy seeks to expand its reach, particularly as consumer spending is projected to decrease by 10% compared to 2024, according to Deloitte.
Key highlights of the holiday campaign include:
– Partnerships with more than 200 influencers, enhancing the brand’s creator program.
– Special ads featuring Gram that highlight Best Buy’s deals during significant sporting events.
– Integration of creator storefronts on the retailer’s website, promoting diverse tech products.
– Collaborations with content creators to produce themed recipes and dishes.
The return of Gram, a character introduced last year, showcases the campaign’s focus on technology’s role in enriching holiday experiences. Each advertisement will feature unique narratives, including a whimsical take on holiday shopping that combines humor and storytelling.
As Best Buy continues to prioritize creator collaborations, this holiday season’s campaign demonstrates its commitment to connecting with consumers in innovative ways, particularly within the fast-paced realm of digital advertising.
