Big Thirst and Pour Now Introduce Revolutionary AI-Driven Omnichannel E-Commerce Platform for Alcohol Sales
In a major advancement for the alcohol industry, Big Thirst and Pour Now have unveiled an innovative AI-driven e-commerce platform designed to streamline the purchasing process for consumers and retailers alike. Set to transform how alcohol is bought and sold online, this new platform merges brand-specific storefronts with omnichannel marketing, real-time retailer discovery, and comprehensive analytics into a user-friendly solution.
Launched in Austin, Texas, the collaborative platform aims to enhance the online shopping experience for beverage alcohol. Matt McGinnis, CEO of Big Thirst, emphasized that the solution not only facilitates sales but also helps brands optimize their selling strategies. "We’re introducing a better way to help people find and buy beverage alcohol online the way they want," he stated.
Key Features of the Platform:
- Frictionless Experience: The Big Thirst and Pour Now platform enables consumers to easily locate and purchase their favorite beverages—whether from local stores, through rapid shipping, or at competitive prices.
- Integrated Solutions: It unifies online sales channels for shipping and delivery, simplifying the process from product discovery to customer loyalty.
- Real-Time Data Access: Brands will benefit from enhanced visibility into customer data, enabling informed decision-making and strategic marketing initiatives.
The platform comes at a time when online alcohol sales are rapidly expanding, projected to reach $40 billion globally by 2027, with significant new value expected. As consumer preferences shift towards instant access and seamless experiences, this innovative solution positions brands to thrive in a competitive landscape.
Support for retailers is equally robust, as the platform’s technology aggregates digital offers from thousands of retailers, providing consumers with customized purchasing options. Paul Mabray, CEO of Pour Now, remarked, "Together, Pour Now and Big Thirst turn ‘Where to Buy’ into ‘Thanks for Your Purchase.’"
About Big Thirst, Inc.: Big Thirst aims to empower spirit brands through its comprehensive alcohol e-commerce and marketing platform, offering compliant online sales, strategic consulting, and powerful analytics.
About Pour Now: Pour Now connects shoppers with over 80 million live offers from more than 20,000 retailers, facilitating a tailored shopping experience for consumers.
For further information and to explore this cutting-edge platform, visit Big Thirst’s website or reach out via their social media channels.
