Heed, Inc. Appoints Archana Acharya as New Head of Data and AI Initiatives
Heed, Inc., a leading innovator in AI-powered consumer insights located in Chicago, has officially announced the hiring of Archana Acharya as its Head of Data and AI. This strategic appointment aims to propel the company’s data science, machine learning, and analytics capabilities forward, enhancing its commitment to consumer-centric solutions.
Acharya, who boasts over 17 years of specialized experience in data science and AI, comes to Heed from Rocket Mortgage. During her tenure there, she established a data-driven marketing analytics framework that contributed millions in additional revenue through AI-enhanced optimization strategies. Her track record also includes significant leadership roles at BJ’s Wholesale Club and Profitect Inc., where her initiatives in predictive analytics achieved over $100 million in profitability, earning multiple accolades for technical innovation.
Responsibilities and Impact
In her new role, Acharya will spearhead Heed’s initiatives to leverage advanced data strategies and drive responsible AI usage, facilitating a user-focused transformation in how brands engage with consumers.
- Expertise in Data Science: Acharya’s diverse background encompasses fintech, retail, and e-commerce, ensuring a rich understanding of consumer behavior and market dynamics.
- Innovative Solutions: She was instrumental in developing cutting-edge technologies, such as AI-powered bid optimization models, significantly enhancing marketing ROI and lowering customer acquisition costs by 40%.
- Transformational Leadership: Acharya’s past achievements include leading digital transformation efforts at BJ’s Wholesale Club, which helped broaden their market presence prior to the company’s IPO.
“This is an exciting opportunity to join a company dedicated to placing consumers at the heart of every decision,” Acharya stated. “I believe that with our combined efforts, we can set new standards in data-driven decision-making that emphasize transparency and measurable value.”
Acharya holds a Master’s degree in Information Systems Management from Carnegie Mellon University, complemented by a Bachelor’s in Computer Applications from Symbiosis International University. Her comprehensive knowledge of data science, combined with her certifications as a system administrator and as a software developer, reinforces her technical qualifications for the role.
About Heed, Inc.
Founded in 2025, Heed, Inc. is committed to facilitating consumer-focused practices for brands by utilizing AI to empower agile, informed decision-making processes. The company’s proprietary platform enables organizations to extract actionable insights from consumer data, enhancing overall operational efficiency.
For more information about Heed, Inc. and its innovative solutions, visit www.payheed.com.
