A New Era of Design Dismay: Concerns Rise Over Wicked: For Good Posters
Fans of the beloved Wicked franchise eagerly await the upcoming sequel, Wicked: For Good, set for release on November 21. However, the film’s promotional campaign, particularly its posters, has come under scrutiny for lackluster design and inadequate editing. Following similar criticisms from the first installment, which even caught the attention of lead actress Cynthia Erivo, the sequel’s visuals have sparked disappointment among its fanbase due to what many perceive as poor quality.
Contrasting Designs Draw Mixed Reactions
The recently unveiled posters showcase the main characters, Glinda and Elphaba, but feature strikingly different visual approaches. While Elphaba’s poster adopts a more muted palette—possibly favoring simplicity—it still appears flat and uninspired. Conversely, Glinda’s poster bursts with neon colors, yet many have found it overwhelming and poorly executed. Observant viewers have pointed out editing flaws, including awkwardly inserted background characters and mistimed design elements, leading to speculation about the use of AI in the graphic design process. One fan on X remarked, “If we add Gaussian blur they won’t know it’s AI,” while another lamented, “Wicked has consistently been rolling out some of the ugliest posters I have ever seen.”
Anticipation for Better Visuals
Despite the shortcomings in promotional materials, the film’s practical elements, including costumes and set design, demonstrate a high level of craftsmanship. Fans continue to hope for a standout poster that reflects the enchanting qualities seen in the franchise’s concept art. The disappointment with current designs raises questions about the creative direction of Wicked: For Good as anticipation for the film builds. As the release date approaches, enthusiasts remain hopeful that the marketing will improve, delivering a visual representation worthy of the iconic story.
