Adobe Strengthens Creative Solutions with Launch of AI Foundry for Custom Generative AI Models
In a significant enhancement to its offerings, Adobe has unveiled the Adobe AI Foundry, a new service aimed at helping businesses generate custom AI models tailored to their unique branding and intellectual property. Announced on Monday, this service allows enterprises to collaborate with Adobe in creating generative AI solutions capable of producing text, images, video content, and even 3D scenes.
Overview of Adobe AI Foundry
The Foundry’s custom models are built upon Adobe’s Firefly suite of AI tools, which were introduced in 2023 and trained entirely on licensed data. By utilizing customers’ proprietary information, Adobe fine-tunes these models, ensuring a unique output that reflects the brand’s identity.
Pricing and Business Impact
Distinct from many of Adobe’s products that charge per seat, the Foundry service operates on a usage-based pricing model. This flexibility allows businesses to scale their use of generative AI according to their needs, potentially leading to more efficient advertising strategies.
As highlighted by Adobe executive Elsakr, the new models are designed to help brands expedite their advertising efforts. A single ad campaign can be adapted across various seasons, languages, and formats using a customized Adobe model. “It’s highly personalized,” Elsakr noted, emphasizing the service’s capability to enhance brand-consumer interaction in a meaningful and on-brand manner.
Commitment to Creative Professionals
Although the tools provided by Adobe AI Foundry significantly boost creative potential, Elsakr clarified that the intention is not to replace human creativity. Instead, the goal is to enrich the arsenal of tools available to creative professionals. “Humanity is at the center of creativity and that can’t be replaced,” Elsakr stated, reinforcing the company’s commitment to enhancing storytelling and creativity through advanced technology.
Key Takeaways
- Service Launch: Adobe AI Foundry launched to assist enterprises in developing custom generative AI models.
- Core Functionality: Models capable of producing diverse content types including text, images, and 3D scenes.
- Pricing Model: Usage-based pricing, differing from traditional seat-based structures.
- Enhanced Advertising: Facilitates quick adaptations of ad campaigns tailored to various formats and markets.
- Human-Centric Approach: Focus on empowering creatives rather than replacing them.
With over 25 billion assets created using Firefly since its launch, the Adobe AI Foundry is set to redefine how brands approach generative AI, providing advanced tools while remaining committed to the human element of creativity.
